The current impact of digitization is way below its true potential. The main reasons for this are the current fragmentation of knowledge and technology expertise in the proximity of farms, the lack of promising business cases for farmers and business models for the technology providers. Despite the overwhelming interest of tech companies, investors, policymakers, the adoption rate of Digital Agriculture is still limited.
Against this background, the main objective of the SmartAgriHubs project is to consolidate and foster a Europe-wide network of Digital Innovation Hubs for Agriculture to enhance the Digital Transformation for Sustainable Farming and Food Production. The pan-European network of Digital Innovation Hubs will cover all regions in Europe and ensure a broad coverage in terms of technological, business and sector expertise and relevant players. The project will support agricultural Innovation Experiments to form a critical mass, bringing together the farming sector and technology suppliers. By ensuring the long-term sustainability of the network, agri-digitalisation will attract new investors and provide structural financial support to third parties through open calls supported by European and regional public and private funds. To the expansion of the network, new digital innovation hubs and competence centres will be included through capacity building measures, ensuring that stakeholders can reach their full innovation accelerating potential.